Analiza uporabe nano in mikro vplivnežev s strani majhnih in srednje velikih podjetij v Sloveniji : magistrsko delo

Pernek, Lara (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: Slovenija, majhna in srednja podjetja, trženje, elektronsko trženje, družbena omrežja, efektivnost, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Pernek]
• Year: 2022
• Number of pages: III, 69, 50 str.
• PID: 20.500.12556/RUL-143000
• UDC: 339.138
• COBISS.SI-ID: 119326979
• Publication date in RUL: 12.02.2023

Secondary language

• Language: English
• Title: An analysis of nano and micro influencers usage at small and medium sized enterprises in Slovenia
• Keywords: Slovenia, SMEs, marketing, electronic marketing, social networks, efficiency, research, analysis