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Nogometni klubi kot blagovne znamke in njihov odnos z navijači kot porabniki : magistrsko delo
ID Hostnik, Jan (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/hostnik4677-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, šport, sponzorstvo, blagovne znamke, identiteta podjetja, premoženje, vedenje potrošnikov
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Hostnik]
Year:2022
Number of pages:III, 58, 26 str.
PID:20.500.12556/RUL-142986 This link opens in a new window
UDC:339.138
COBISS.SI-ID:118059011 This link opens in a new window
Publication date in RUL:12.02.2023
Views:985
Downloads:102
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Secondary language

Language:English
Title:Football clubs as brands and their relationship with fans as consumers
Keywords:marketing, sports, sponsorhip, brands, corporate identity, property, consumer behaviour

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