Enotourism is an intersection of agriculture, tourism, gastronomy, natural heritage, culture and science. It is an important link in the chain of the wine market. A winery can significantly contribute to its visibility and can increase the recognition of its brand through enoutourism activities. It is easier to establish a personal contact with visitors and get a first impression and opinion. The diversity and authenticity of the offer attracts a grater number of enotourists, who are also potential buyers. An enotourist is a person who travels through enotourist destinations to learn about wine and the culture associated with it. We surveyed several wineries and used their responses to define which factors have the greatest impact on the success of wine sales. We broke down their sales channels, their offerings, their marketing strategies and the challenges they face. Wine festivals and wine events are an important element of promotion and are attended by all wineries surveyed. The cheapest and most effective advertising is social networks, which are used by both large and small wineries. The choice of business partners is crucial, as it contributes to better market control, greater reach and more effective sales. All the factors used in the wineries have a positive effect on the visibility and sales of their wines.
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