Fishing, as one of the oldest ways of providing food, is still preserved but in a sophisticated way. Fish meat nowadays is available to everyone due to the technology which allows the storage and transportation of this perishable type of food. In this paper, based on the existing theory combined with the analysis of fieldwork, I will present the function of the fish market in social environment and what it can reveal about an individual's attitude towards fish as food.
The paper deals with the attitude towards fish as food as gathered from the participants included in my research. The fieldwork took place in a family company with a 95-year-long fishing tradition, where I had worked as an assistant. The fish market is examined as a place of cultural and social exchange. This contribution emphasises the processes and relationships in the marketplace and how they contribute to an individual's decision-making. My evaluation is just a drop in the ocean, more research is required to understand this topic fully.
|