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Alternative layouts for grid questions in PC and mobile web surveys : an experimental evaluation using response quality indicators and survey estimates
ID Vehovar, Vasja (Author), ID Couper, Mick P. (Author), ID Čehovin, Gregor (Author)

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Abstract
The grid question refers to a table layout for a series of survey question items (i.e., sub-questions) with the same introduction and identical response categories. Because of their complexity, concerns have already been raised about grids in web surveys on PCs, and these concerns have heightened regarding mobile devices. Some studies suggest decomposing grids into item-by-item layouts, while others argue that this is unnecessary. To address this challenge, this paper provides a comprehensive evaluation of the grid layout and four item-by-item alternatives, using 10 response quality indicators and 20 survey estimates. Results from the experimental web survey (n = 4644) suggest that item-by-item layouts (unfolding or scrolling) should be used instead of grids, not only on mobile devices but also on PCs. While the former justifies the already increasing use of item-by-item layouts on mobile devices in survey practice, the latter implies that the prevailing routine of using grids on PCs should be reconsidered.

Language:English
Keywords:web surveys, response quality, mobile devices, smartphones, grid questions, item-by-item layout
Work type:Article
Typology:1.01 - Original Scientific Article
Organization:FDV - Faculty of Social Sciences
Publication status:Published
Publication version:Version of Record
Year:2023
Number of pages:Str. 2122–2144
Numbering:Vol. 41, iss. 6
PID:20.500.12556/RUL-142029 This link opens in a new window
UDC:004.5:004.382.745
ISSN on article:0894-4393
DOI:10.1177/08944393221132644 This link opens in a new window
COBISS.SI-ID:125849091 This link opens in a new window
Publication date in RUL:17.10.2022
Views:754
Downloads:121
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Record is a part of a journal

Title:Social science computer review
Shortened title:Soc. sci. comput. rev.
Publisher:SAGE
ISSN:0894-4393
COBISS.SI-ID:30606848 This link opens in a new window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

Language:Slovenian
Keywords:uporabniška programska oprema

Projects

Funder:ARRS - Slovenian Research Agency
Project number:P5-0399
Name:Internetno raziskovanje

Funder:ARRS - Slovenian Research Agency
Project number:J5-9334
Name:Uporaba parapodatkov za ocenjevanje kakovosti odgovorov v anketah

Funder:ARRS - Slovenian Research Agency
Project number:J5-8233
Name:Integracija mobilnih naprav v anketno raziskovanje v družboslovju: razvoj celostnega metodološkega pristopa

Funder:ARRS - Slovenian Research Agency
Project number:NI-0004
Name:Digitalna transformacija kvantitativnega zbiranja podatkov v družboslovnem raziskovanju: združevanje anketnih podatkov, masovnih podatkov in parapodatkov z namenom proučevanja družbenega vedenja

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