The purpose of the diploma was to develop an effective corporate identity for my own company, the purpose of which is to sell clothes. Before hand we researched and explained the process of creating a corporate identity. In theoretical part, I focused on graphic design in general, I also presented visual communications and the process of creating visual messages, and defined in more detail what a corporate identity is.
In the practical work itself, I analyzed corporate identities of companies with similar purpose as my own company, then with the help of information obtained from the analysis I created corporate identity of my own company and applied it to promotional produtcs. I also helped myself with the knowledge gained from theoretical work.
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