The master's thesis focuses on the study of shopping and eating habits of young consumers, who buy food at the farmers' market and come from urban areas. It focuses on the question of what motivates young urban consumers to shop at farmers' markets and the potential link between buying sustainable and locally grown food and the cultural capital of individuals. Studies show that those consumers with more cultural capital are more likely to buy sustainable and locally produced food than those with less cultural capital. The theoretical part serves as a review of the literature on sustainable food, farmers' markets, and sociological theories of food. At the farmers' market sustainable food is also available, the production and consumption of which have a great impact on the environment and public health. Regarding sociological theories of food, the thesis focuses on cultural capital, which was defined by the french sociologist Pierre Bourdieu. The empirical part of the thesis is focused on the analysis of the shopping and eating habits of young urban consumers. The focus group method was used to gain the opinion and views of people on markets and locally grown and sustainable food. Information on the cultural capital of the focus group participants was collected using a demographic questionnaire.
|
