The status quo of the visual turn in public relations practice

Wiesenberg, Markus (avtor), Verčič, Dejan (avtor)

While most research in public relations and strategic communication concentrates on textual elements, this contribution shifts the focus to the growing importance of visual elements. The theoretical background is based on visual theory and the concept of strategic mediatization. By using a large-scale quantitative survey among 3,387 European communication professionals, this study is the first empirical evidence of communication professionals’ perspectives concerning visual communication. Therefore, the paper empirically demonstrates a visual turn in strategic communication. Although practitioners have been using visual elements since the very beginnings of their trade, only a minority guide these activities through a sound management process. This calls for a deeper consideration of visual communication management in practice and visual public relations research in academia.

• Jezik: Angleški jezik
• Ključne besede: visual public relations, visual communication management, strategic mediatization
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2021
• Št. strani: Str. 229-252
• Številčenje: Vol. 46, Iss. 2
• PID: 20.500.12556/RUL-140852
• UDK: 7.038.53:316.77:659.4
• ISSN pri članku: 0341-2059
• DOI: 10.1515/commun-2019-0111
• COBISS.SI-ID: 122053635
• Datum objave v RUL: 20.09.2022

Gradivo je del revije

• Naslov: Communications
• Skrajšan naslov: Communications
• Založnik: Lang
• ISSN: 0341-2059
• COBISS.SI-ID: 201517

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
• Začetek licenciranja: 20.09.2022

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: odnosi z javnostmi, sporazumevanje, vizualne komunikacije