The main purpose of the diploma thesis was to be acquainted with designing a book as a whole, i.e. to separately design a book text break and a book cover and also to understand how the latter affects print media sales. The goal was also to understand how design has a psychological effect on people and what impact this has on selling a book itself. Therefore, the purpose was to design a book and to find out how optimal design (in which we follow certain guidelines) directly affects sales. The hypothesis set at the beginning were confirmed or refuted during the designing process. The theoretical part explains the following topics: psychological influence of colours on the individual, colour harmonies, colour in publications, use and impact of typography on people, optimal reading of the book, irregularities in book design, publication design, arrangement of elements, book structure, art work structure, gestalt psychology and book and sales. While the experimental part of the diploma thesis presents the process of making a book text break and a book cover for the book called Peter's Empress, by Kristina Sabaliuaskaite, published by Goga. Work continued with the help of an anonymous survey and testing of chosen targeted groups on a device for tracking eye movements (eye tracker). For the mentioned testing, various designs of book covers were prepared, on the basis of which it was determined, which ones arouse the greatest reaction in the observer. Based on the obtained results, the analysis showed that consumers prefer minimalist covers, which can also contain one outstanding element that attracts attention. It has also been confirmed that readers prefer a serif font that maintains the correct ratio between character size and blank lines. It is also confirmed that readers prefer a larger blank space around the text being read than a smaller one. Based on the results, it is clear that a good design of the book cover and cover is essential for an optimal reading experience and successful sales.
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