The master's thesis deals with the development and design of a women's virtual collection. The purpose of the task is to create a virtual collection with a starting point in problematic social habits, excessive consumption and materialism. In the assignment, I dealt with issues of mass production and pollution in the fashion industry.
In the theoretical part, a research of virtual fashion is presented, how it has developed from its beginning until now and what it means for fashion today. I focused on questions of whether digitization is the future of fashion and creation, and explaining why, in the real world, digitization enables time savings and sustainable results. I defined today's role of designers and what changes they, as responsible creators, can create with their knowledge of operating with digital media and how digital design contributes to classic design and sustainability.
The emphasis was on the materialistic habits of society, the impact of mass production on these habits and the sociological and psychological effect on individuals and society. I presented the use of digital media as one of the possible solutions.
In the experimental part, I explained the process of design and development of the collection. I designed a collection in which I mainly dealt with putting clothes, especially button-up shirts, on the doll and transforming them into new shapes and silhouettes in the CLO3D program. Clothes collaged on virtual models are from my wardrobe. These are mostly used clothes that I inherited from my mother, grandmothers and father. They have a special meaning and sentimental value to me. I didn't want to deconstruct them, so virtual transformation of already existing cuts was the best solution. As the final result of the task, a virtually designed collection of five clothing silhouettes was created. All the silhouettes are finally shown through renders, and one is also animated, showing the dress in motion.
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