Portretna fotografija za promocijo nakita znamke The Lie by JPZ

Gavranović, Sara (author), Ahtik, Jure (mentor)

Diplomsko delo z naslovom Portretna fotografija za promocijo nakita znamke The lie by JPZ se poglablja v portretno fotografijo in njeno post produkcijo. Namen in cilji diplomskega dela je raziskati in še globje spoznati portretno fotografijo, obnašanje in obvladanje fotoaparata ter se seznaniti z delom in opremo v profesionalnem fotografskem studiu. Kako v studiu posneti kakovostno portretno fotografijo in vanjo vnesti dodano vrednost s sodelovanjem s priznano slovensko modno oblikovalko in stilistko Jernejo Podbevšek Zhembrovskyy in preko portretne fotografije predstaviti njeno linijo nakita. Teoretični del obsega prelet skozi portretno fotografijo in njene podzvrsti ter elemente in osvetljavo. Za konec teoretičnega dela pa sem izbrala tri meni najbolj pri srcu zelo znane fotografe, ki slovijo po svojih portretih. Pobliže sem jih predstavila ter prikazala nekaj njihovih najboljših del. Eksperimentalni del je sestavljen iz predstavitve inspiracijskega kolaža, predstavitve naročnika The Lie by JPZ – modne oblikovalke in stilistke Jerneje Podbevšek Zhembrovskyy, intervjuja s priznanim slovenskim fotografom Tiborjem Golobom in predstavitvijo predstavljenega izbora narejenih in urejenih fotografij (Adobe Lightroom in Adobe Photoshop), posnetih z digitalnim fotoaparatom Canon EOS R.

• Language: Slovenian
• Keywords: Fotoaparat, fotografski studio, nakit, portretna fotografija, retuša, The lie by JPZ.
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2022
• PID: 20.500.12556/RUL-139774
• Publication date in RUL: 07.09.2022

Secondary language

• Language: English
• Title: Portrait photography for promotion of The Lie by JPZ Jewellery brand

Abstract

Diploma thesis titled Portrait photography for the promotion of The Lie by JPZ Jewelry brand dives into portrait photography and its postproduction. The purpose and goals of the diploma are to research and get to know portrait photography, the behavior and mastery of the professional camera and to get acquainted with the workflow and equipment in a professional photography studio. How to take a quality portrait photo in the studio and add some extra value to it by collaborating with renowned Slovenian fashion designer and stylist Jerneja Podbevšek Zhembrovskyy and present her jewelry line through portrait photography. The theoretical part consists of a brief overview of the portrait photography itself and its subgenres as well as its elements and lighting. For the end of the theoretical work, I chose three more, dear to my heart, very famous photographers who are best known for their portraits and presented them more closely and showed some of their best works. The experimental part consists of a presentation of diploma’s mood board, presentation of the client The Lie by JPZ - fashion designer and stylist Jerneja Podbevšek Zhembrovskyy, of an interview with renowned Slovenian photographer Tibor Golob and a presentation of a selection of photos taken and edited (Adobe Lightroom and Adobe Photoshop), with a Canon EOS R digital camera.

• Keywords: Camera, jewelry, portrait photography, photography studio, retouching, The Lie by JPZ.