In the thesis, we focused on creating an effective corporate visual identity for the company Nežni okusi, which is engaged in baking and preparation of sweets.
In the theoretical part, we presented the theory of the good corporate brand design, its role for the company and key elements such as the logo, colour palette, typography and stationery products. We also analyzed the logos and websites of companies in the same industry as our brand.
In the practical part, we used the acquired knowledge for creating corporate visual identity for the company Nežni okusi and the website of the company. Adobe programs helped us achieve our goals and create an effective corporate visual identity.
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