Notranja komunikacija kot orodje za ustvarjanje zavezanosti blagovni znamki po združitvi podjetij : magistrsko delo

Snoj, Urša (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: podjetništvo, podjetje, združitve podjetij, blagovne znamke, premoženje, komuniciranje, kultura, raziskave
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Snoj]
• Year: 2022
• Number of pages: IV, 68, 20 str.
• PID: 20.500.12556/RUL-139262
• UDC: 339.138
• COBISS.SI-ID: 114795779
• Publication date in RUL: 01.11.2022

Secondary language

• Language: English
• Title: Internal communication as a tool for creating employee brand commitment after companies merger
• Keywords: entrepreneurship, enterprises, mergers, brands, property, communications, culture, research