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Notranja komunikacija kot orodje za ustvarjanje zavezanosti blagovni znamki po združitvi podjetij : magistrsko delo
ID
Snoj, Urša
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/snoj4637-B.pdf
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Language:
Slovenian
Keywords:
podjetništvo
,
podjetje
,
združitve podjetij
,
blagovne znamke
,
premoženje
,
komuniciranje
,
kultura
,
raziskave
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[U. Snoj]
Year:
2022
Number of pages:
IV, 68, 20 str.
PID:
20.500.12556/RUL-139262
UDC:
339.138
COBISS.SI-ID:
114795779
Publication date in RUL:
01.11.2022
Views:
1757
Downloads:
50
Metadata:
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:
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Secondary language
Language:
English
Title:
Internal communication as a tool for creating employee brand commitment after companies merger
Keywords:
entrepreneurship
,
enterprises
,
mergers
,
brands
,
property
,
communications
,
culture
,
research
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