Mobilne aplikacije v vlogi multimedijskega vodnika po muzejskih razstavah in njihova pedagoška vloga

Zgonc, Samantha (author), Mahnič, Katja (mentor), Kroflič, Robert (mentor)

V magistrskem delu smo raziskali pomen mobilnih aplikacij v vlogi multimedijskega vodnika po muzejski razstavi kot enega izmed interpretativnih sredstev v kulturnem okolju, ki je še posebej blizu mladim obiskovalcem, saj so v današnjem tehnološko naprednem svetu obdani z virtualnimi vsebinami. Sodobni muzeji poleg tradicionalnih funkcij zbiranja, raziskovanja, ohranjanja in razstavljanja vedno več pozornosti posvečajo obiskovalcem ter poudarjajo vzgojno-izobraževalno in razvedrilno vlogo, ki se v literaturi pojavljata pod skupnim terminom »edutainment«. S slednjima funkcijama se podrobneje ukvarja muzejska pedagogika. Njena glavna naloga je omogočiti dostopnost razstav za vse obiskovalce s podpiranjem možnosti vzgoje in izobraževanja ter poskrbeti za prijetno izkušnjo. S posredovanjem muzejskih predmetov in programov muzej spodbuja h komunikaciji z obiskovalci, ki si danes želijo aktivno sodelovati in soustvarjati sporočilo razstave. Zato je uporaba mobilnih aplikacij in tehnologije primerno sredstvo za zagotavljanje »edutainmenta«. S svojimi funkcijami in interaktivnimi multimedijskimi vsebinami pritegnejo pozornost obiskovalcev ter jih motivirajo za aktiven ogled razstave. Poleg potencialov, ki jih ponujajo, izpostavimo tudi ključne pomisleke in tveganja ob njihovi uporabi. To so odtujenost od muzejskega predmeta in kulturnega okolja, kognitivna obremenjenost, zaviranje ustvarjalnosti ter tehnične težave. Uporaba pametnih telefonov kot interaktivnih vodnikov je eden najnovejših trendov v kulturnih ustanovah. Tema je aktualna, saj se aplikacije uveljavljajo tudi na naših tleh in postajajo del pedagoških programov v muzejih. Predstavili smo aplikaciji v Narodni galeriji in Mestnem muzeju v Ljubljani ter raziskali, kakšen učinek ima njuna uporaba na izkušnjo mladih obiskovalcev muzeja. Zanimalo nas je predvsem, ali aplikacije za njih predstavljajo dodano vzgojno-izobraževalno vrednost in so v pomoč pri usmerjanju pozornosti na muzejski predmet ali pa je digitalna tehnologija zgolj orodje »zabave«, ki pritegne mlade. Samo podrobna analiza učinka digitalnih interaktivnih vsebin na obiskovalce in njihova premišljena zasnova ter smiselna vključitev v razstavo lahko zagotovi kvalitetno celostno izkušnjo.

• Language: Slovenian
• Keywords: muzejska mobilna aplikacija, interaktivni mobilni vodnik, tehnologija v muzeju, muzejska pedagogika, muzejska komunikacija
• Work type: Master's thesis/paper
• Organization: FF - Faculty of Arts
• Year: 2022
• PID: 20.500.12556/RUL-139164
• Publication date in RUL: 01.09.2022

Secondary language

• Language: English
• Title: Mobile applications in the role of a multimedia guide for museum exhibitions and their educational role

Abstract

In the master's thesis, we investigated the importance of mobile applications in the role of a multimedia guide to a museum exhibition as one of the means of interpretation in a cultural environment, which is especially close to young visitors, considering that in today's technologically advanced world they are surrounded by virtual content. In addition to the traditional functions to collect, research, preserve, and exhibiting, modern museums pay increasingly more attention to visitors and emphasize the educational and entertainment roles, which are perceived in the literature under the common term of edutainment. Museum education deals with the latter functions in more detail. Its main task is to make the collections accessible to all visitors in a way that supports the possibility of upbringing and education and to ensure a pleasant experience. The mediation of museum objects and programs encourages communication with visitors, who nowadays want to actively participate and co-create the exhibition's message. Therefore, the use of mobile applications and technology is a suitable means of providing edutainment. With their functions and their interactive multimedia content, they attract the attention of visitors and motivate them to more active visits. However, in addition to the potential, it is necessary to highlight the risks. These are alienation from the museum object and the cultural environment, cognitive overload, inhibition of creativity, and technical problems. The use of smartphones as interactive guides is one of the latest trends in cultural institutions. The topic is current, as the applications are also gaining ground in Slovenia and are becoming part of educational programs in museums. We presented the applications in the National Gallery and the City Museum of Ljubljana and investigated the effect their use has on the experience of young visitors. We were mainly interested in whether the applications represent educational value for them and help direct attention to the museum object, or whether digital technology is merely a tool of entertainment that attracts youth. Only a detailed analysis of the effect of digital interactive content on visitors and their thoughtful design and meaningful inclusion in the exhibition can ensure a quality overall experience.

• Keywords: museum mobile application, interactive mobile guide, technology in the museum, museum education, museum communication