From car use reduction to ride-sharing : the relevance of moral and environmental identity

Culiberg, Barbara (avtor), Cho, Hichang (avtor), Kos Koklič, Mateja (avtor), Žabkar, Vesna (avtor)

Car use contributes significantly to environmental pollution, leading people to rethink their transport habits. Previous studies on car use reduction relied on established theories related to values and self-regulation to examine this decision. In this paper, we offer an alternative approach and examine the intention to reduce car use through the prism of identity theory, and propose environmental and moral identities, together with environmental concern, as the main antecedents to the importance of car use reduction and intention to reduce car use. Further, we consider ride-sharing intention as an outcome of the decision to reduce car use. The proposed conceptual model is tested on a sample of consumers from the United Kingdom using an online consumer panel. The results offer partial support for the influence of moral identity, environmental identity, and environmental concern on the importance to reduce car use and intention. The links among the importance of and intention to reduce car use, along with ride-sharing intentions, are supported. Finally, managerial implications are discussed, and future research directions are suggested.

• Jezik: Angleški jezik
• Ključne besede: marketing, traffic, ethics, sustainable development
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2023
• Št. strani: Str. 396-407
• Številčenje: Vol. 22, iss. 2
• PID: 20.500.12556/RUL-138377
• UDK: 339.138
• ISSN pri članku: 1472-0817
• DOI: 10.1002/cb.2080
• COBISS.SI-ID: 113059587
• Datum objave v RUL: 18.07.2022

Gradivo je del revije

• Naslov: Journal of consumer behaviour
• Založnik: Wiley
• ISSN: 1472-0817
• COBISS.SI-ID: 1663253

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: trženje, promet, etika, trajnostni razvoj

Projekti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Številka projekta: P5-0128
• Naslov: Izzivi vključujočega in trajnostnega razvoja v prevladujoči paradigmi ekonomskih in poslovnih znanosti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Številka projekta: J5-1782
• Naslov: Vpogled v temne plati tristranskega razmerja v delitveni ekonomiji