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Otrok v vlogi porabnika - pogled staršev : magistrsko delo
ID Miklavič, Urška (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window, ID Ograjenšek, Irena (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/miklavic299-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, otroci, potrošnik, poslovna morala, etika, zaščita potrošnika, embalaža, zakonodaja, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Miklavič]
Year:2009
Number of pages:III, 85 str., 15 str. pril.
PID:20.500.12556/RUL-13835 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18842854 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1613
Downloads:208
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Language:Unknown
Keywords:marketing, children, consumer, business morality, ethics, consumer's protection, packaging, legislation, research, analysis

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