Introduction: Establishing a relationship between buyer and seller is crucial for any form of marketing. We are coming into the digital age, so it is necessary to follow and observe trends. Marketing is one of the most important orientations of companies in both business and personal life. We know several marketing theories that contain various marketing instruments. It is also important to plan goals and achieve them. The purpose of this study is to present the possibilities of modern marketing in dentistry. Many dental workers are reluctant to resort to marketing, as excessive marketing could have a negative impact on consumers. Only a few dental laboratories are marketed in Slovenia. Websites are mostly used. A product manufactured in a dental laboratory is presented theoretically and pictorially. I also wanted to present the difference between quality and low-quality photography. Methods of work: In the theoretical part, a descriptive method is used, and the source of information are articles from professional books on marketing. The literature was selected in libraries, on the Cobiss, PubMed and Google Scholar websites, and from various sources of English origin. As an example, in the practical part, a bridge and a solo veneer of zirconium oxide ceramics were made. Results: This study presents research on the self - promotion of laboratories in the central slovenian region. An example of promotion and marketing of communication between a dentist, a dental technician and a patient on the construction of a zirconia bridge is also given. The work phases are also presented with pictorial material. Discussion and conclusion: In the Slovenian area, we can detect a rather deficient marketing by laboratories. For the purpose of marketing, dental prosthetics do not invest enough money and do not use their potential at the expense of this. There is a slight trend in a positive direction, but this trend is still too small for a major turnaround in the market.
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