Consumer preference for nutrition and health claims : a multi-methodological approach

Klopčič, Marija (avtor), Slokan, Polona (avtor), Erjavec, Karmen (avtor)

To understand consumers’ acceptance and preference in relation to Nutrition and Health Claims (NHCs) on food products and the reasons for their (non)acceptance in an Eastern European country with a weak tradition in NHC, and an enormous increase in the number of foods with NHCs in recent years, this study aimed to fill a research gap by applying a multi-methodological approach combining a survey and conjoint analysis (n = 204) and a focus group (n = 45). The survey demonstrated that Slovenian consumers in general are moderately doubtful of NHCs. Conjoint analysis showed that when Slovenians choose their breakfast cereals, NHCs are more important than whether visual images are present. Visual images convince only the youngest consumers. The study revealed the importance of social perception and trust in the social system for accepting foods with NHCs/ images. Consumers who did not trust the political and economic system also did not accept foods with NHCs/ images.

• Jezik: Angleški jezik
• Ključne besede: nutrition claims, health claims, focus group, conjoint analysis, trust, preference
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: BF - Biotehniška fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2020
• Št. strani: 10 str.
• Številčenje: Vol. 82, art. 103863
• PID: 20.500.12556/RUL-137725
• UDK: 641
• ISSN pri članku: 0950-3293
• DOI: 10.1016/j.foodqual.2019.103863
• COBISS.SI-ID: 4343176
• Datum objave v RUL: 29.06.2022

Gradivo je del revije

• Naslov: Food quality and preference
• Skrajšan naslov: Food qual. prefer.
• Založnik: Elsevier
• ISSN: 0950-3293
• COBISS.SI-ID: 27398144

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: živilstvo, živila, prehranske trditve, zdravstvene trditve, potrošniki, Slovenija

Projekti

• Financer: EC - European Commission
• Program financ.: FP7
• Številka projekta: 311963
• Naslov: Role of health-related claims and symbols in consumer behaviour
• Akronim: CLYMBOL