Consumer confusion caused by nutrition apps in product healthiness evaluation

Zečević, Mila (author), Gidaković, Petar (author), Žabkar, Vesna (author), Kos Koklič, Mateja (author)

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.

• Language: English
• Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Publication date: 01.06.2022
• Year: 2022
• Number of pages: Str. 101-110
• Numbering: Vol. 24, iss. 2 (art. 3)
• PID: 20.500.12556/RUL-137571
• UDC: 339.138
• ISSN on article: 2335-4216
• DOI: 10.15458/2335-4216.1300
• COBISS.SI-ID: 110231299
• Publication date in RUL: 22.06.2022

Record is a part of a journal

• Title: Economic and business review
• Publisher: Ekonomska fakulteta
• ISSN: 2335-4216
• COBISS.SI-ID: 268649216

Licences

• License: CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
• Link: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Description: The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
• Licensing start date: 01.06.2022

Secondary language

• Language: Slovenian
• Keywords: trženje, prehrana, vedenje potrošnikov

Projects

• Funder: ARRS - Slovenian Research Agency
• Funding programme: Raziskovalni program
• Project number: P5-0128
• Name: Izzivi vključujočega in trajnostnega razvoja v prevladujoči paradigmi ekonomskih in poslovnih znanosti

• Funder: ARRS - Slovenian Research Agency
• Project number: N5-0084
• Name: Spremljanje preferenc potrošnikov skozi potrošniške stereotipe