Privacy is a concept whose essence has boldly changed through the modernization of the human way of life and the changes it brings. New technologies, market globalization, assimilation to comfort, speed, and other advantages brought by the Internet have spoiled us to the extent that in order to have them, we willingly give away our data, which we do not value highly enough. In this thesis I question the concept of privacy as we knew it before the information revolution and before the existence of technological data giants. I also touch on the technologies that enable surveillance capitalism and, consequently, surveillance society. In a world where the trail you leave behind is more important than yourself, we can justifiably worry about our own value.
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