The key personnel in the organisation represent the core of the organisation and the main source of competitive advantage. The focal point of this thesis is the key personnel retention strategies, which are thoroughly discussed in the theoretical part, followed by a comprehensive review of the interconnected factors. The empirical part is based on an analysis of ten interviews with HR specialists and the purpose of the research is to determine the mix of strategies, human resources managers use to retain key personnel in Macedonian organisations. The thesis findings disclosed that the organisations use most of the retention strategies found in the literature such as opportunities for professional development, a pleasant work environment, open communication, good interpersonal relations between the employees and the management, inclusiveness in the organisational processes, etc., still, there is a room for improvement. Namely, there is an evident lack of established rewards systems and the focus is mainly on the financial incentives. Aside from laying the groundwork for further research of the topic among academics, we expect that this research will give directions for the improvement of the retention strategies in Macedonian organisations.
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