Empowerment in social marketing : systematic review and critical reflection

Kamin, Tanja (avtor), Kubacki, Krzysztof (avtor), Atanasova, Sara (avtor)

This paper analyses how social marketing scholarship engages with the concept of empowerment and reflects critically on its usage and conceptualisations. Based on a systematic literature review, the paper discusses the importance of empowerment theory for increasing the emancipatory potential of social marketing in pursuit of community betterment and social change. The paper offers a definition of empowerment for the social marketing discipline, constructs a conceptual framework of empowerment for social marketers, and clarifies the main aspects and principles of empowerment theory relevant for the development of critical social marketing, thereby providing sources for future research, continuing critical reflections and critique.

• Jezik: Angleški jezik
• Ključne besede: empowerment, empowerment theory, critical social marketing, systematic review, social marketing, social change
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FDV - Fakulteta za družbene vede
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2022
• Št. strani: Str. 1104–1136
• Številčenje: Vol. 38, no. 11/12
• PID: 20.500.12556/RUL-137060
• UDK: 364.614.2:339.138
• ISSN pri članku: 0267-257X
• DOI: 10.1080/0267257X.2022.2078864
• COBISS.SI-ID: 109889795
• Datum objave v RUL: 31.05.2022

Gradivo je del revije

• Naslov: Journal of marketing management
• Skrajšan naslov: MM, J. mark. manage.
• Založnik: Taylor & Francis, Westburn Publishers
• ISSN: 0267-257X
• COBISS.SI-ID: 16458333

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: socialno trženje, družbene spremembe