Challenges of creating a digital strategy for retailers : master thesis

Challenges of creating a digital strategy for retailers : master thesis
ID Kress, Marie (Author), ID Jaklič, Marko (Mentor) More about this mentor... This link opens in a new window

, ID Tekavčič, Metka (Thesis defence commission member), ID Lahovnik, Matej (Thesis defence commission member)

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kress4574-B.pdf This link opens in a new window

Language:	English
Keywords:	trade, international trade, retail trade, digitalization, information technology, online shopping, changes
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Kress]
Year:	2022
Number of pages:	II, 55, 1 str.
PID:	20.500.12556/RUL-136881
UDC:	658.8
COBISS.SI-ID:	105547523
Publication date in RUL:	19.06.2022
Views:	497
Downloads:	38
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Secondary language

Language:	Slovenian
Title:	Izzivi razvoja digitalne strategije v trgovini
Keywords:	trgovina, mednarodna trgovina, prodaja na drobno, digitalizacija, informacijska tehnologija, spletna trgovina, spremembe

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