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Challenges of creating a digital strategy for retailers : master thesis
ID
Kress, Marie
(
Author
),
ID
Jaklič, Marko
(
Mentor
)
More about this mentor...
,
ID
Tekavčič, Metka
(
Member of the commission for defense
),
ID
Lahovnik, Matej
(
Member of the commission for defense
)
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/kress4574-B.pdf
Image galllery
Language:
English
Keywords:
trade
,
international trade
,
retail trade
,
digitalization
,
information technology
,
online shopping
,
changes
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Kress]
Year:
2022
Number of pages:
II, 55, 1 str.
PID:
20.500.12556/RUL-136881
UDC:
658.8
COBISS.SI-ID:
105547523
Publication date in RUL:
19.06.2022
Views:
954
Downloads:
54
Metadata:
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Secondary language
Language:
Slovenian
Title:
Izzivi razvoja digitalne strategije v trgovini
Keywords:
trgovina
,
mednarodna trgovina
,
prodaja na drobno
,
digitalizacija
,
informacijska tehnologija
,
spletna trgovina
,
spremembe
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