Vloga obogatene resničnosti na področju medorganizacijskega trženja na primeru koncerna Kolektor : magistrsko delo

Arhar, Rebeka (author), Pfajfar, Gregor (mentor), Zalaznik, Maja (member of the commission for defense), Pavasović Trošt, Tamara (member of the commission for defense)

• Language: Slovenian
• Keywords: medorganizacijski sistemi, medorganizacijsko trženje, informacijska tehnologija, virtualna organizacija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [R. Arhar]
• Year: 2022
• Number of pages: IV, 69, 124 str.
• PID: 20.500.12556/RUL-136871
• UDC: 339.193
• COBISS.SI-ID: 105363459
• Publication date in RUL: 19.06.2022

Secondary language

• Language: English
• Title: The impact of augmented reality in business-to-business marketing: the case of the Kolektor concern
• Keywords: interorganizational systems, intercompany marketing, information technology, virtual organization, research, analysis