Impact of electronic marketing : the case study of M S T C LIMITED (a government of India enterprise)

Rajamanickam, Arumugam (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: Indija, jeklarska industrija, podjetje, MSTC Limited, poslovanje podjetja, uspešnost poslovanja, elektronsko poslovanje, odnosi s strankami, informacijski sistemi
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Rajamanickam]
• Year: 2009
• Number of pages: III, 82 str., 23 str. pril.
• PID: 20.500.12556/RUL-13642
• UDC: 339.138
• COBISS.SI-ID: 18726374
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: India, steel industry, enterprises, MSCT Limited, company performance, business efficiency, electronic commerce, customer relationship, information systems