Odnos med družbeno odgovornostjo podjetij, ugledom in zaupanjem : magistrsko delo

Šarabon Štojs, Lara (author), Golob, Urša (mentor)

V današnjem času družbeno odgovorno ravnanje podjetij vedno bolj pridobiva na veljavi. Danes ni več dovolj zgolj strogo in striktno sledenje zakonskim obveznostim in minimalen vložek, ki bi zadostil potrebi po spoštovanju pravil in norm, povezanih z družbeno odgovornim ravnanjem. Danes se od podjetij v najrazličnejših panogah poslovanja pričakuje več, če želijo biti uspešna in priznana na dolgi rok. Pričakuje se aktivno udejstvovanje in inovativne rešitve ter zamisli, povezane z družbeno odgovornim ravnanjem. V magistrskem delu sem raziskovala, kako družbena odgovornost vpliva na ugled in zaupanje podjetja pri potrošnikih in kako sta ugled in zaupanje povezana. Za preverjanje zastavljenih hipotez sem uporabila anketni vprašalnik in njegovo analizo ter prišla do zaključka, da družbeno odgovorno ravnanje podjetja pomembno vpliva na njegov ugled in na zaupanje vanj. Hkrati sem ugotovila tudi, da večji kot je ugled podjetja, večje je zaupanje vanj.

• Language: Slovenian
• Keywords: družbena odgovornost, ugled, zaupanje, podjetje, družbeno odgovorno ravnanje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [L. Šarabon Štojs]
• Year: 2022
• Number of pages: 56 str.
• PID: 20.500.12556/RUL-136255
• UDC: 005.35(043.2)
• COBISS.SI-ID: 105633795
• Publication date in RUL: 21.04.2022

Secondary language

• Language: English
• Title: The relationship between corporate social responsibility, reputation and trust

Abstract

Nowadays, corporate social responsibility is gaining importance. Today, strict and strict adherence to legal obligations and a minimum investment that would meet the need to comply with the rules and norms related to socially responsible behavior are no longer enough. Today, more is expected of companies in a wide variety of industries if they are to be successful and recognized in the long run. Active participation and innovative solutions and ideas related to socially responsible behavior are expected. In my master's thesis, I researched how social responsibility affects a company's reputation and trust in consumers and how reputation and trust are related. I used the survey questionnaire and its analysis to test the hypotheses and concluded that the company's socially responsible behavior has a significant impact on its reputation and trust in it. At the same time, I also found that the greater the company’s reputation, the greater the trust in it.

• Keywords: social responsibility, reputation, trust, company, socially responsible behavior