Adoption of collaborative consumption as sustainable social innovation : sociability and novelty seeking perspective

Małecka, Agnieszka (author), Mitręga, Maciej (author), Mróz-Gorgoń, Barbara (author), Pfajfar, Gregor (author)

This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process and outcomes of consumption. These factors, as well as social norms connected with in-group collectivism, are especially important for the specific context of the CEE region. The SEM model with the intention to consume collaboratively as a dependent variable, is tested on a sample of 270 collaborative consumers in Poland. All pro-social factors, i.e. trust, sociability and novelty seeking, received empirical support as antecedents of perceived CC usefulness, and together with social norms contributed to CC intention. Policy makers and businesses in CEE that want to facilitate CC may consider these results in their activities.

• Language: English
• Keywords: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2022
• Number of pages: Str. 163-179
• Numbering: Vol. 144
• PID: 20.500.12556/RUL-135459
• UDC: 339.138
• ISSN on article: 0148-2963
• DOI: 10.1016/j.jbusres.2022.01.062
• COBISS.SI-ID: 97264131
• Publication date in RUL: 15.03.2022

Record is a part of a journal

• Title: Journal of business research
• Shortened title: J. bus. res.
• Publisher: Elsevier
• ISSN: 0148-2963
• COBISS.SI-ID: 25694208

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.

Secondary language

• Language: Slovenian
• Keywords: srednja in vzhodna Evropa, potrošniška družba, inovacije

Projects

• Funder: Other - Other funder or multiple funders
• Funding programme: Poland, National Science Centre, PRELUDIUM
• Project number: 2016/23/N/HS4/03435

• Funder: ARRS - Slovenian Research Agency
• Project number: P5-0177
• Name: Slovenija in njeni akterji v mednarodnih odnosih in evropskih integracijah