Povezanost med tržno naravnanostjo, inovacijami in uspešnostjo podjetja : konceptualni model in empirična preverba

Bodlaj, Mateja (author), Rojšek, Iča (mentor), Snoj, Boris (thesis defence commission member)

• Language: Slovenian
• Keywords: podjetje, poslovanje podjetja, uspešnost poslovanja, trženje, trg, inovativnost, inovacije, modeli, raziskave, analiza
• Work type: Dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Bodlaj]
• Year: 2009
• Number of pages: IV, 240 str., 31 str. pril.
• PID: 20.500.12556/RUL-13528
• UDC: 339.138
• COBISS.SI-ID: 18644454
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Keywords: enterprises, company performance, business efficiency, marketing, market, innovativeness, innovations, models, research, analysis