Izdelava sistema za avtomatizirano nalaganje medijskih vsebin na oglaševalske platforme

GABROVŠEK, GREGOR (author), Robič, Borut (mentor)

V velikih podjetjih, ki v velikih količinah oglašujejo na spletnih platformah, je veliko časa porabljenega za ročno nalaganje promocijskih slik in videov na nadzorne plošče platform. Obstajajo knjižnjice za poenostavitev postopka za posamezno platformo. Manjka pa sistem, ki bi avtomatiziral postopke za hkratno nalaganje na več platform. Glavni cilj te diplomske naloge je implenentacija robustnega in učinkovitega sistema, ki bo združeval programske knjižnice ter aplikacijske vmesnike posameznih platform v en sam sistem, ki bo tržnikom omogočal enostavno nalaganje oglaševalskih vsebin. Rezultat je sistem, ki podpira tri glavne oglaševalske platforme, poleg tega pa je implementiran na način, ki olajša podporo za morebitne prihodnje platforme. Poleg tega opazno olajša proces nalaganja medijev oddelku, ki se ukvarja s trženjem.

• Language: Slovenian
• Keywords: avtomatizirano nalaganje, oglaševalske platforme, podpora oglaševanju
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2022
• PID: 20.500.12556/RUL-134984
• COBISS.SI-ID: 97989123
• Publication date in RUL: 16.02.2022

Secondary language

• Language: English
• Title: The design of a system for automatized uploading of media content to advertising platforms

Abstract

Big companies, which put emphasis on advertising on various web platforms, often spend large amounts of time for manual uploading of promotional images and videos to each marketing platform separately. There are libraries that simplify the procedure for each specific platform, but there is a lack of a system which would automatize the procedure for concurrent uploading to multiple platforms. The main topic of this thesis is implementing a single robust and effective system that will combine libraries and programming interfaces of various platforms into a single system, capable of providing marketers with an easy procedure for uploading media content. This system will support three main marketing platforms along with being implemented in a way that allows easy support for future platforms. This way, it will considerably reduce the effort to upload media content to various marketing platforms by marketing teams.

• Keywords: automatized uploading, advertising platforms, advertising support