"We go together" : understanding social cause-related purchase intentions of young adults

Arslanagić-Kalajdžić, Maja (avtor), Kadić-Maglajlić, Selma (avtor), Dlačić, Jasmina (avtor), Žabkar, Vesna (avtor)

Building on social identity theory, this study sheds light on the interplay of social connections and emotion regulation in determining social cause-related purchase intentions. The focus of the study is on young adults, an age segment whose active role in solving social problems is appreciated today. We examine the context of three South-East European countries with varying levels of familiarity with social cause-related purchases and test the conceptual model using multi-group structural equation modeling. The results show that social connections are positively related to young adults’ social cause-related purchase intentions, while emotion regulation strengthens this relationship in countries where young adults have more opportunities for social cause-related purchases. The study has both theoretical and policy-related implications for multiple stakeholders, including managers, policy makers, and advocacy group representatives.

• Jezik: Angleški jezik
• Ključne besede: marketing, trends, social connection, emotion regulation, social cause-related purchase intentions, young adults, cause-related marketing (CrM), social identity theory
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2022
• Št. strani: Str. 130-142
• Številčenje: Vol. 140
• PID: 20.500.12556/RUL-134928
• UDK: 339.138
• ISSN pri članku: 0148-2963
• DOI: 10.1016/j.jbusres.2021.10.072
• COBISS.SI-ID: 89827331
• Datum objave v RUL: 11.02.2022

Gradivo je del revije

• Naslov: Journal of business research
• Skrajšan naslov: J. bus. res.
• Založnik: Elsevier
• ISSN: 0148-2963
• COBISS.SI-ID: 25694208

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.
• Začetek licenciranja: 15.12.2021

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: trženje, vedenje potrošnikov, trendi

Projekti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Program financ.: Raziskovalni program
• Številka projekta: P5-0128
• Naslov: Izzivi vključujočega in trajnostnega razvoja v prevladujoči paradigmi ekonomskih in poslovnih znanosti