The process of rebranding as a tool for altering consumer’s brand perception : master's thesis

The process of rebranding as a tool for altering consumer’s brand perception : master's thesis
ID Kern Pirnat, Katarina (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kern_pirnat4484-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[K. Kern Pirnat]
Year:	2021
Number of pages:	III, 55, 27 str.
PID:	20.500.12556/RUL-134576
UDC:	339.138
COBISS.SI-ID:	92753923
Publication date in RUL:	19.01.2022
Views:	8335
Downloads:	81
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Secondary language

Language:	Slovenian
Title:	Vpliv prenove blagovne znamke na potrošnikovo zaznavanje
Keywords:	trženje, poslovno komuniciranje, blagovne znamke, Cockta, spremembe, image, vedenje potrošnikov, raziskave, analiza

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