Vpliv trenj pri uravnoteževanju kratkoročnih in dolgoročnih trženjskih strategij na trženjsko komuniciranje podjetij : magistrsko delo

Čebulj, Irena (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, strategija trženja, cilj, pozicioniranje proizvoda, ustvarjalnost, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [I. Čebulj]
• Year: 2021
• Number of pages: IV, 62, 13 str.
• PID: 20.500.12556/RUL-134566
• UDC: 339.13
• COBISS.SI-ID: 91955203
• Publication date in RUL: 20.01.2022

Secondary language

• Language: English
• Title: The influence of friction in balancing short-term and long-term marketing strategies on companies' marketing communication
• Keywords: marketing, business cvommunication, marketing strategy, goal, positioning, creativity, research, analysis