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Razvoj in uvedba nove blagovne znamke premium vin na globalni trg : magistrsko delo
ID Sirk, Kristijan (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/sirk4471-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, trg, vinarstvo, novi proizvodi, razvoj, blagovne znamke, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Sirk]
Year:2021
Number of pages:II, 60, 13 str.
PID:20.500.12556/RUL-134564 This link opens in a new window
UDC:339.138
COBISS.SI-ID:91944963 This link opens in a new window
Publication date in RUL:20.01.2022
Views:568
Downloads:43
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Secondary language

Language:English
Title:The development and launch of a new premium wine brand in the global market
Keywords:marketing, market, wine business, new products, development, brands, research, analysis

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