Female empowerment advertising through the Quadruple helix approach : master's thesis

Misimović Čustović, Naida (author), Husić-Mehmedović, Melika (mentor)

• Language: English
• Keywords: marketing, advertising, sex, brands, cases, Bosnia and Herzegovina, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Sarajevo
• Publisher: [N. Misimović Čustović]
• Year: 2021
• Number of pages: IV, 60, 7 str.
• PID: 20.500.12556/RUL-134513
• UDC: 305
• COBISS.SI-ID: 88624387
• Publication date in RUL: 20.01.2022

Secondary language

• Language: Slovenian
• Title: Oglaševalsko opolnomočenje žensk z uporabo pristopa četverne vijačnice
• Keywords: trženje, oglaševanje, spol, blagovne znamke, primeri, BIH, raziskave, analiza