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The impact of electronic word-of-mouth through the consumer decision journey : master's thesis
ID Gulič, Domen (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/gulic4417-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, decision making, purchasing, social networks, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Gulič]
Year:2021
Number of pages:IV, 75, 49 str.
PID:20.500.12556/RUL-134509 This link opens in a new window
UDC:366
COBISS.SI-ID:88010243 This link opens in a new window
Publication date in RUL:20.01.2022
Views:921
Downloads:121
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Secondary language

Language:Slovenian
Title:Pomembnost elektronskega ustnega izročila v različnih fazah porabnikove poti do nakupne odločitve
Keywords:trženje, vedenje potrošnikov, odločanje, nakup, družbena omrežja, raziskave, analiza

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