Oblikovanje in načrtovanje rešitev na primeru spletnega medija

Deisinger, Martin (author), Javoršek, Dejana (mentor)

V sklopu diplomskega dela smo načrtovali in oblikovali spletno mesto na primeru spletnega medija kosarka.si. Portal je v celoti namenjen informiranju slovenske javnosti o košarki doma in po svetu, ampak je po obliki zastarel in ne odraža dobre mere kredibilnosti. Uporabnikom smo želeli omogočiti pregledno postavitev spletnega mesta in poenostaviti proces iskanja in branja novic, predvsem na napravah z manjšo ločljivostjo. V teoretičnem delu smo prvotno pregledali knjižno ter spletno gradivo na temo oblikovanja in načrtovanja uporabniške izkušnje, nato pa pričeli z analizo dejavnikov, ki vplivajo na kakovost spletnih medijev. Analizirali smo spletne funkcionalnosti, ki izboljšujejo uporabniško izkušnjo in uporabnikovo angažiranost, saj smo želeli povečati čas, ki ga uporabnik preživi na spletnem mestu. V nadaljevanju smo naredili analizo trenutnega stanja spletnega mesta in obstoječih spletnih medijskih rešitev. Po analizi obstoječih rešitev smo se lotili izvedbe ankete in intervjuja in s segmentacijo uporabnikov in oblikovanjem person definirali ciljne uporabnike. S pomočjo oblikovane persone smo nato izdelali žični model spletnega mesta in mu določili vizualno hierarhijo, informacijsko arhitekturo ter stile. Pri načrtovanju smo se osredotočili na prikazovanje velike količine informacij na čim bolj enostaven in uporabniku prijazen način. Zadnji korak našega dela je bilo oblikovanje končne vizualne podobe spletnega mesta za namizne računalnike in mobilne telefone.

• Language: Slovenian
• Keywords: spletno mesto, uporabniški izkušnja, uporabnost, spletni mediji, novice
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-134083
• Publication date in RUL: 23.12.2021

Secondary language

• Language: English
• Title: Designing and planing solutions on the example of online media

Abstract

As part of the diploma work, we planned and designed a website on the example of the online media kosarka.si. The portal is entirely intended to inform the Slovenian public about basketball at home and around the world, but it is outdated in its form and does not reflect a good measure of credibility. We wanted to enable users to have a clear website layout and to simplify the process of searching and reading news, especially on low-resolution devices. In the theoretical part, we initially processed the book and online material on the topic of designing and planning the user experience, and then began to analyze the factors that affect the quality of online media. We analyzed web functionalities that improve the user experience and user engagement, as our goal was to increase the time a user spends on the site. In the following, we made an analysis of the current state of the website and existing online media solutions. After analyzing the existing solutions, we started conducting a survey and interview and defined the target users by segmenting users and creating personas. With the help of a designed persona, we then created a wireframe and assigned a visual hierarchy, information architecture and new styles. While planning, we focused on displaying a large amount of information in the simplest and most user-friendly way possible. The last step of our work was to create the final visual representation of the website for desktops and mobile phones.

• Keywords: website, user experience, usability, online media, news