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The role of online and offline channels in delivering omnichannel customer experience : master thesis
ID Ignac, Bruna (Author), ID Škare, Vatroslav (Mentor) More about this mentor... This link opens in a new window, ID Žabkar, Vesna (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ignac4410-B.pdf This link opens in a new window

Language:English
Keywords:marketing, informatics, information technology, choice, satisfaction, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Ignac]
Year:2021
Number of pages:III, 71, 4 str.
PID:20.500.12556/RUL-133548 This link opens in a new window
UDC:366
COBISS.SI-ID:85726211 This link opens in a new window
Publication date in RUL:15.12.2021
Views:415
Downloads:28
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Secondary language

Language:Slovenian
Title:Vloga spletnih in nespletnih poti za večkanalno uporabniško izkušnjo
Keywords:trženje, informatika, informacijska tehnologija, izbira, zadovoljstvo, raziskave, analiza

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