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Analiza povezav EEG indikatorjev s priklicem TV oglasa in izraženo nakupno namero : magistrsko delo
ID Priselac, Barbara (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/priselac4394-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, psihologija potrošnika, kognitivna znanost, nevronske mreže, metode, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[B. Priselac]
Year:2021
Number of pages:III, 70, 12 str.
PID:20.500.12556/RUL-133481 This link opens in a new window
UDC:659.1
COBISS.SI-ID:82235395 This link opens in a new window
Publication date in RUL:20.12.2021
Views:1473
Downloads:77
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Secondary language

Language:English
Title:An analysis of connections between EEG indicators, TV AD recall and expressed purchase intention
Keywords:marketing, consumer psychology, neuroscience, neural networks, methods, research, analysis

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