Tržno komuniciranje korporativne blagovne znamke Volkswagen v lokalnem okolju na primeru Slovenije : diplomsko delo

Veselica, Mateja (author), Rašković, Matevž (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, blagovne znamke, poslovno komuniciranje, pospeševanje prodaje, direktno trženje, oglas, organizacija
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Veselica]
• Year: 2009
• Number of pages: II, 45 str., 12 str. pril.
• PID: 20.500.12556/RUL-13320
• UDC: 339.138
• COBISS.SI-ID: 18380262
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, marketing, trademarks, business communication, sales promotion, direct selling, advertisement, organization