The continuous development of the web and the increase in the use of the Internet have plagued many companies to develop their own web application or partially transfer the business to the web, in the desire to keep the company relevant and in step with time. Due to unlimited access to the Internet at any time of the day, more and more people are choosing to shop in the comfort of their home, without waiting queues, and easily reviewing products and purchasing. In the last decade, many companies have decided to open only e-commerce websites, and so many online shops have been created, that offer the purchase of almost everything that can be imagined: technological tools, tickets and coupons, and of course footwear and clothing. The latter is dealt with in thesis, which focuses on the entire development of the online clothing store for women; from the idea to the purchase of a domain, working in the Magento open source CMS system and the design of the overall look of the online shop. Every single step in the development of an online shop is extremely important for later positive results and success on the online market. The case study also deepens into the consumer and his shopping experience, as this is extremely important in planning and creating a successful e-commerce website and provides a step ahead of the competition.
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