Poglobljeno razumevanje uporabe družbenih medijev v majhnih in srednje velikih podjetjih : magistrsko delo

Todorova, Andrea (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: majhna in srednja podjetja, trženje, elektronsko trženje, strategija trženja, družbena omrežja, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Todorova]
• Year: 2021
• Number of pages: 62, 2 str.
• PID: 20.500.12556/RUL-132624
• UDC: 659.3
• COBISS.SI-ID: 79351555
• Publication date in RUL: 09.11.2021

Secondary language

• Language: English
• Title: An in-depth understanding of the use of social media in small and medium-sized enterprises
• Keywords: SMEs, marketing, electronic marketing, marketing strategy, social networks, research, analysis