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Trženjsko-komunikacijski splet za slovensko leposlovje na primeru Založbe.com : diplomsko delo
ID Šmigić, Dragica (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/smigic3644.pdf This link opens in a new window

Language:Slovenian
Keywords:knjigotrštvo, književnost, založništvo, trženje, prodaja, poslovno komuniciranje, direktno trženje, pospeševanje prodaje, odnosi z javnostjo
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Šmigić]
Year:2008
Number of pages:II, 46 str., 4 str. pril.
PID:20.500.12556/RUL-13262 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18339046 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1717
Downloads:256
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Language:Unknown
Keywords:bookselling, literature, publishing, marketing, sales, business communication, direct selling, sales promotion, public relations

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