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Vpliv zaznave z avtonomnostjo povezane varnostne tehnologije avtomobilske znamke Volvo na nakupno odločanje porabnikov : magistrsko delo
ID Jermančič, Anja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/jermancic4303-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, avtomobili, Volvo, varnost, tehnologija, vedenje potrošnikov, zadovoljstvo, lojalnost
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Jermančič]
Year:2021
Number of pages:II, 63, 28 str.
PID:20.500.12556/RUL-132615 This link opens in a new window
UDC:366
COBISS.SI-ID:78977027 This link opens in a new window
Publication date in RUL:09.11.2021
Views:508
Downloads:16
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Secondary language

Language:English
Title:The impact of perceptions of the autonomy associated safety technology of the Volvo car brand on consumers' purchasing decisions
Keywords:marketing, brands, cars, Volvo, safety, technology, consumer behaviour, satisfaction, loyalty

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