Vpliv zaznave z avtonomnostjo povezane varnostne tehnologije avtomobilske znamke Volvo na nakupno odločanje porabnikov : magistrsko delo

Jermančič, Anja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, avtomobili, Volvo, varnost, tehnologija, vedenje potrošnikov, zadovoljstvo, lojalnost
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Jermančič]
• Year: 2021
• Number of pages: II, 63, 28 str.
• PID: 20.500.12556/RUL-132615
• UDC: 366
• COBISS.SI-ID: 78977027
• Publication date in RUL: 09.11.2021

Secondary language

• Language: English
• Title: The impact of perceptions of the autonomy associated safety technology of the Volvo car brand on consumers' purchasing decisions
• Keywords: marketing, brands, cars, Volvo, safety, technology, consumer behaviour, satisfaction, loyalty