Vpliv Instagram vplivnežev na sprejemanje in uporabo mobilnih denarnic z vidika prenosa zaupanja : magistrsko delo

Urbančič, Tara (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, osebnost, osebne finance, mobilna telefonija, plačilni instrumenti, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Urbančič]
• Year: 2021
• Number of pages: III, 54, 15 str.
• PID: 20.500.12556/RUL-132582
• UDC: 339.138
• COBISS.SI-ID: 77796099
• Publication date in RUL: 09.11.2021

Secondary language

• Language: English
• Title: The impact of Instagram influencers' endorsement on mobile wallet adoption from a trust transfer perspective
• Keywords: marketing, electronic marketing, social networks, personality, personal finance, mobile telephony, instruments of payments, cases