Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation—the case of Ljubljana

Kuščer, Kir (author), Mihalič, Tanja (author)

Increasing worldwide evidence on disruptive unsustainable impacts, caused by growing overtourism, is shaking tourism research agendas and destination management styles. Monitoring the risks of overtourism is becoming a relevant issue for every destination. This paper combines the existing sustainability–responsibility tourism framework from academic research with current industry research on overtourism in order to propose a sustainable tourism impact and stakeholder cooperation based on the overtourism risk monitoring model. Data-based social science statistical methodology and tools were used to identify the residents’ attitudes about tourism impacts and cooperation in the destination of Ljubljana, Slovenia. Ljubljana represents a case of a fast-growing tourism destination, which might lead to overtourism. Research has confirmed some impact factors that negatively influence the satisfaction of local residents with tourism presence. Furthermore, it has been confirmed that increased cooperation mitigates the negative perceptions of residents on tourism presence. In its present form, the proposed monitoring model can be used to examine the overtourism situation and to inform sustainable tourism policy and management for every destination.

• Language: English
• Keywords: tourism, marketing, strategy, sustainable tourism, responsible tourism, overtourism, antitourism, tourism impacts, overcrowding, cooperation
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2019
• Number of pages: 16 str.
• Numbering: Vol. 11, iss. 6, art. 1823
• PID: 20.500.12556/RUL-132357
• UDC: 338.48
• ISSN on article: 2071-1050
• DOI: 10.3390/su11061823
• COBISS.SI-ID: 25024742
• Publication date in RUL: 22.10.2021

Record is a part of a journal

• Title: Sustainability
• Shortened title: Sustainability
• Publisher: MDPI
• ISSN: 2071-1050
• COBISS.SI-ID: 5324897

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
• Licensing start date: 26.03.2019

Secondary language

• Language: Slovenian
• Keywords: turizem, trženje, strategija