The purpose of the master's thesis is to establish the characteristics of poetry on Instagram. In the first part, the terms medium and mediality are defined in the context of the media oriented and empirical study of literature, then the differences between digital and digitalised literature are shown, and after that the focus is on literature on the Internet. The empirical part of the thesis focuses on the analysis of poetry on Instagram, and it discusses a collection of posts with the hashtag #slovenskapoezija from June 2021. Based on the background of the empirical study of literature, the thesis discusses poetry with respect to the levels of action, such as production, distribution and consumption (with evaluation). The poetry texts are short in length and use free poetic forms, they discuss interpersonal relations and everyday life, and the texts are connected to visual material. Authorship is anonymous and the authors or users are mostly the main transmitters of their posts. Other users may participate as readers (and followers), though (serious) critique and discussion in terms of literary studies are rarely represented. From the perspective of changes in the literary system, interesting shifts, which invite discussion, are happening on all of its levels.
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