The master's thesis studies the field of television content and media in the service of the public. The author is interested in the relationship between the ideas of innovation journalism and the established epistemology of journalism, as a form and production of knowledge. Journalists shape the image of reality for the public and play the role of intermediaries between technological and innovation systems and the public. Judging by the described concept of the show, the role of a journalist in the show Prava ideja on RTV Slovenia, is to transfer information from the field of innovation, technology and science to the public sphere. The role of innovation journalism is to present new ideas to the market (Nordfors et al., 2006), and the effect that such journalism will have on the audience and the public depends mainly on the way it is used, in which medium and for what purpose. Through Ekström's epistemology of television journalism, the author explores how the idea of innovation journalism is reflected in the form and manner of content production in the show Prava ideja. In this context, the author also finds out how knowledge is legitimized, through the form and production of knowledge of the show Prava ideja and how the idea of public service in the field of media is reflected. Public service broadcasting has a responsibility to the public, a duty to ensure equal opportunities for all and to serve the public interest. As it turns out in the master's thesis, through a case study, the biggest challenge of the public media right now is to find a balance between the likeability on the one hand and professionalism on the other hand.
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