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Preučevanje nakupnega vedenja slovenskih kupcev kuhinj
ID Pršlja, Ana (Author), ID Oblak, Leon (Mentor) More about this mentor... This link opens in a new window, ID Jošt, Matej (Comentor)

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Abstract
Odločitev za nakup kuhinje ni več le večja investicija, temveč je postala odločitev za izboljšanje kakovosti bivanja in enostavnejše življenje. Kuhinja se je poleg uživanja hrane, razvila v prostor za druženje in pogovore, mesto za učenje in ustvarjanje novih spominov. Zato nas je zanimalo, kateri dejavniki so najbolj odločilni pri nakupu kuhinje. Z anketiranjem potencialnih kupcev smo ugotovili, da so zanje najpomembnejši kvaliteta, cena in stil kuhinje. Z AHP metodo smo ugotavljali, kaj o tem menijo prodajalci kuhinj. Po njihovem mnenju so najpomembnejši dejavniki, ki vplivajo na odločitve kupcev, image proizvajalca, kvaliteta izdelave in materiala ter dejanska cena.

Language:Slovenian
Keywords:cena, kvaliteta, trženje, nakup, kupec, nakupno vedenje, dejavniki
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:BF - Biotechnical Faculty
Place of publishing:Ljubljana
Publisher:[A. Pršlja]
Year:2021
PID:20.500.12556/RUL-130934 This link opens in a new window
UDC:684.645:339.13
COBISS.SI-ID:76791299 This link opens in a new window
Publication date in RUL:19.09.2021
Views:994
Downloads:163
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Secondary language

Language:English
Title:The analysis of the purchase behaviour of Slovenian buyers for the kitchen
Abstract:
The decision to buy a kitchen is no longer just a major investment, but has become a decision that improves the quality of life and makes life easier. In addition to eating, the kitchen has become a space for socializing and conversation, a place to learn and create new memories. That's why we were interested in what factors are most crucial when buying a kitchen. By surveying potential customers, we found that the quality, price and style of the kitchen were most important to them. We used the AHP method to find out what kitchen sellers think about these. According to them, the most important factors influencing customers' decisions are the image of the manufacturer, the quality of workmanship and material, and the actual price.

Keywords:price, quality, marketing, purchase, buyer, purchasing behavior, factors

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