Diploma thesis, titled Visual Brand Identity of a restaurant – Kingrill, first
describes the historic background of mid-century America. It touched on
nostalgia, its psychological influence on people and how it can be used to our advantage when designing. The second part of the thesis focuses on the visual identity of a typical American restaurant, which is based on the mentioned
historic background and nostalgia. The emphasis of the design is on colors, patterns, textures and the four-color printing manner, which is illustrated with the help of different programs. The most extensive design components of the restaurant are a series of menus, which encapsulate the chosen historic period and geographic position. The whole design focuses on finding the balance between rustic and cozy, and modern and sophisticated.
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