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Vloga vplivnežev na Instagramu v nakupnih odločitvah porabnikov na primeru kozmetičnih izdelkov : zaključna strokovna naloga visoke poslovne šole
ID Jernejčič, Špela (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/jernejcic1889.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, izbira, kozmetika, družbena omrežja, analiza
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Jernejčič]
Year:2021
Number of pages:II, 22, 15 str.
PID:20.500.12556/RUL-130710 This link opens in a new window
UDC:366
COBISS.SI-ID:71963139 This link opens in a new window
Publication date in RUL:18.09.2021
Views:946
Downloads:74
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Secondary language

Language:English
Title:The role of Instagram influencers in consumer purchase decisions in case of cosmetic products
Keywords:marketing, consumer behaviour, purchasing, decision making, choice, cosmetics, social networks, analysis

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